Arimé Ventures was commissioned by SharkNinja leadership to lend their expertise in brand strategy for the emerging Shark Beauty product line. Partnering with the senior creative team, Arimé developed conceptual and theoretical frameworks to elevate the Shark Beauty brand identity.

About Shark Ninja

SharkNinja, a leader in household innovation, seamlessly blends cutting-edge technology with sleek design. Formed by the merger of Shark and Ninja, this Massachusetts-based company excels in creating state-of-the-art floor-care and kitchen appliances, driven by meticulous consumer feedback. With a loyal global following, SharkNinja now extends its transformative ethos to personal care with the launch of Shark Beauty, reaffirming its commitment to enhancing everyday experiences through unparalleled quality and visionary design.